Companies NEED Employees on Social Media

3 Reasons Why Companies NEED Employees on Social Media

1. It can help you weed out disengaged employees.

When you encourage your company to engage on social media, you’ll quickly (and clearly) see which employees are sharing company stories with their social following, and which ones aren’t.

“It could be a red flag that they are potentially unhappy in their job,” wrote LinkedIn Influencer J.T. O’Donnell.“Which means, it’s a chance for you and your management team to find out why.”

2. It can improve your employee referral program.

People are always more motivated to do something when there is an incentive. Reward the employees who passionately promote and brag about company to their friends by making it easier for them to get referral credit.

“One way to make it work better is to give employees a way to share referral links and get credit for promoting your company on their social channels,” said O’Donnell.

3. It will remind employees why you’re a good employer.

Having access to great stories about your Talent Brand not only gives employees a reason to brag, but it also reminds them what makes their company such a great place to work. That means, this strategy not only attracts new talent to your company, but it also helps retain the talent you already have – Sounds like a win-win to me!